Visual Marketing – Next Generation Sales Experience

A common feature of the best ads over the past few years is their visual refinement. Psychological studies also support the conviction that people need to experience visual content to actively engage with the subject of a presentation or advertisement and remember relevant information.

We, however, go one step further by providing your customers with something even better than static graphics. Let’s look at 3D content, which the real world can experience through any device, anytime and anywhere. But more importantly – why does such content perform so well?

Based on our technology for the real estate industry – Vinode- we will explain the advantages of such a marketing solution and how it increases sales.

Spatial awareness: its value in visual real estate marketing

Even the most accurately described project in words has a different effect on the imagination than its visual presentation. Between 50% and 80% of the human brain processes visual content – we mean the concept of shapes, color, texture, patterns, and spatial awareness. We will focus on the last mentioned one in particular. What does spatial awareness (perception) mean in visual marketing?

In describing this concept, we should consider the ability to perceive space/environment in a relationship with us. This awareness consists of two processes – one is creating representations of the space around us through feelings, and the other is creating models of our body, such as its position or orientation. Amazingly, space is an integral part of our thinking that connects all our experiences.

Spatial perception is also about understanding the relationship between two objects located at a certain distance from each other or changing their position in a space. This allows us to think in both two and three dimensions, but to fully experience the second in the context of marketing presentations, more than simple 2D views are required for potential buyers. Especially when we talk about such a branch as real estate, where the need to present the property’s space ideally is crucial, to fully understand the place and location, we should experience it in 3D.

This is why we got the idea to provide 3D web apps for real estate developers. Our service assumes state-of-the-art rendering and web technology to save the salesperson/agent time and effort to provide all the necessary information simultaneously. Thanks to this approach, photos and videos of properties can be rendered in less than a second, which means your client can view them without any delays or loading. We deliver original content for every unit, enabling you to target your visuals precisely.

3D web app as a powerful marketing tool

Visualizing products or offers (in the case of real estate) is now the way to go, first of all, to better understand functionality and unique features.

3D web apps allow, along with the ability to exert emotional influence, to help make decisions. The more a customer sees and knows before buying, and the better they view something, the less likely they will be dissatisfied after the purchase. Thanks to 3D visualizations, there is no need to imagine anything before meeting with an agent – the space is not abstracted as with a brief description of the square footage and the inclusion of well-photographed rooms. Even the best-taken photos of interiors will only partially convey the feeling of moving through a given space. 3D sites respond to these problems.

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