Learn more about our solution and archviz topics — how pre-rendered 3D, interactive floor plans, and a no-code back panel help sales teams sell faster.
Both can look photorealistic, so stop comparing them on image quality. The real choice is where your money sits: a recurring cloud-GPU bill for every concurrent viewer, or a one-time production cost that serves launch-day crowds for almost nothing.
Switching a sales floor to interactive 3D gets sold as a presentation upgrade. The bigger change is quieter: where the agent sits during a viewing, and what the team stops keeping current by hand.
The first time your building shows up 'on the web' it arrives grey and flat, and the reflex is to hunt for a better export setting. That's the wrong instinct. Here's what really happens to a BIM model on the way to a browser-ready 3D sales experience, who does the work, and how long it honestly takes.
Capture-vendor pages frame Gaussian splatting as the technology set to retire architectural renders. It cannot, and the reason is not image quality. A splat only reconstructs something that already physically stands, which rules out every unbuilt building a developer sells off-plan.
A buyer narrows to building 3, floor 5, around 60 m², with a balcony, still available, then lands on a blank contact form that keeps none of it. Every filter she set was a qualification answer given for free. Design the selector so her choice carries through to your sales team as context.
One green desktop Lighthouse run on the tour page is not proof the tour is fine. Lab tools and field data answer different questions, and the metric a 3D tour is most likely to fail — INP — is one Lighthouse cannot score at all. Here is how to read the field data at the 75th percentile, and why a freshly launched development page shows "No Field Data" for weeks.
A drone survey that ends up filed on a shared drive is a wasted asset. Here is where photogrammetry actually fits in a pre-construction sales stack, how far to trust its accuracy, and why the recurring capture matters more than the one-off measurement.
A buyer can spend eleven minutes swapping finishes and still close the tab without contacting sales. The finish count is rarely what stalls her. Completion comes from collapsing the fragmentation between choices, starting on a buyable default, and ending on one concrete artifact she keeps.
Grinding on the model has a hard ceiling at masterplan scale. LOD tiers, a texture memory budget, draw-call limits, and streaming order decide whether a 528-unit scene loads on a buyer's phone. Here is what that budget looks like at 25 buildings, and why no amount of tuning upgrades the device in their hand.
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